Drive

The Surprising Truth About What Motivates Us

Daniel H. Pink

Greatness and near-sightedness are incompatible. Meaningful achievement depends on lifting one’s sights and pushing towards the horizon
Drive (Paperback ISBN 9781847677693) cover artwork

Available as Paperback, eBook, Downloadable audio

An important new ideas book about motivation from an influential and bestselling author

A book that will change how you think and transform how you live

Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives,
to learn and create new things, and to do better by ourselves and the world.

Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.


“Daniel Pink has issued a bold and persuasive call to bring our understanding of human motivation out of the realm of folklore and into the realm of science … Drive will make you rethink everything you do to motivate yourself and those around you.”
richard Wiseman, Author Of 59 Seconds And Quirkology

See more reviews

“What really drives high performance? In this eye-opening book, Daniel Pink draws on 40 years of science to offer some surprising answers. He shows the limits of carrots and sticks and explores the hard-headed power of autonomy, mastery, and purpose to help us work smarter and live better.”
chris Anderson, Author Of The Long Tail And Free

“Pink is rapidly acquiring international guru status … He is an engaging writer, who challenges and provokes.”
financial Times

“As Dan Pink’s new book Drive argues, financial incentives are no longer enough to give a business an edge: in an economy driven by ideas and creativity, it’s more effective to give workers a sense of purpose, of mastery, of autonomy over their time and their tasks. Because the only certainty in the decade to come is that disruptive change is going to continue to catch out businesses that are unprepared.”
daily Telegraph

Drive drives a stake through the bedrock of classic “if-then” motivational theory. It demonstrates in an entertaining way how self-motivated rewards provide their own behavioural alchemy, exposing the mismatch between what science knows and business does.”
james Borg, Author Of Persuasion: The Art Of Influencing People


Daniel H. Pink

Daniel H. Pink is the author of the long-running New York Times and BusinessWeek bestseller A Whole New Mind. He has written for the New York Times, Harvard Business Review, Fast Company and Wired, wherehe is a contributing editor. He has provided analysis for CNN, CNBC,ABC, NPR and other networks in the U.S. and abroad. Pink lectures on economic transformation and the new workplace at corporations, associations and universities around the world, and was a keynote speaker at TED’s 2009 Global Conference in Oxford. He lives in Washington DC, with his family.


Watch this animation of Dan Pink’s RSA talk