Could Should Might Don’t How We Think About the Future
- 11 Sep 2025
- 9781837263806
- £22
- 352 pp
- 160×240mm
- 11 Sep 2025
- 9781837263837
- £16.99
- 352 pp
- 153×234mm
- 11 Sep 2025
- 9781837263820
- £15.99
- 352 pp
- 11 Sep 2025
- 9781837263851
- £30
- 8 hrs 11 min
In a few words
A stirring exploration of the ways we think about the future from pioneering creative leader Nick Foster
In a few words
A stirring exploration of the ways we think about the future from pioneering creative leader Nick Foster
In a few words
A stirring exploration of the ways we think about the future from pioneering creative leader Nick Foster
In a few words
A stirring exploration of the ways we think about the future from pioneering creative leader Nick Foster
This is the book on the future we'd been waiting for – an impassioned argument for replacing lazy certainties and fearful fantasies with a rigorous, rationally optimistic and ultimately empowering stance towards what might be coming next
Oliver Burkeman
I couldn't put down this brilliant, eye-opening work - it's just the kind we need at the moment. Foster has spent a lifetime exploring tomorrows, and his message is clear: serious thinking about the future is essential if we hope to shape it rather than be blindsided by it
David Eagleman
This is the book on the future we'd been waiting for – an impassioned argument for replacing lazy certainties and fearful fantasies with a rigorous, rationally optimistic and ultimately empowering stance towards what might be coming next
Oliver Burkeman
I couldn't put down this brilliant, eye-opening work - it's just the kind we need at the moment. Foster has spent a lifetime exploring tomorrows, and his message is clear: serious thinking about the future is essential if we hope to shape it rather than be blindsided by it
David Eagleman
This is the book on the future we'd been waiting for – an impassioned argument for replacing lazy certainties and fearful fantasies with a rigorous, rationally optimistic and ultimately empowering stance towards what might be coming next
Oliver Burkeman
I couldn't put down this brilliant, eye-opening work - it's just the kind we need at the moment. Foster has spent a lifetime exploring tomorrows, and his message is clear: serious thinking about the future is essential if we hope to shape it rather than be blindsided by it
David Eagleman
This is the book on the future we'd been waiting for – an impassioned argument for replacing lazy certainties and fearful fantasies with a rigorous, rationally optimistic and ultimately empowering stance towards what might be coming next
Oliver Burkeman
I couldn't put down this brilliant, eye-opening work - it's just the kind we need at the moment. Foster has spent a lifetime exploring tomorrows, and his message is clear: serious thinking about the future is essential if we hope to shape it rather than be blindsided by it
David Eagleman
More about
the book
‘Rigorous, rationally optimistic and ultimately empowering’ OLIVER BURKEMAN
‘A deeply-considered – and funny – treatise on complacency’ ALEX McDOWELL
‘Essential’ DAVID EAGLEMAN
‘A rare and wondrous thing’ STEPHEN FRY
As the tempo of change accelerates beyond anything our ancestors could have imagined, the ability to think clearly about what lies ahead has never been more important – yet we remain remarkably bad at it.
So how might we think about the future with greater rigour?
Nick Foster is one of very few people to have built a career considering this question, and in this book he’s written an invaluable guide for the rest of us. From the Could of excitable, science fiction utopianism and the Should of data-driven, dogmatic certainty, to the Might of scenario planning and the Don’t of fear-driven risk avoidance, Foster explores how humanity has grappled with the concept of the future throughout history, tracing the emergence of distinct schools of thought and exploring the virtues, blind spots and inevitable shortcomings of each.
Could Should Might Don’t resists making cocksure prophecies and bombastic predictions, instead encouraging us to create more balanced, detailed and truthful versions of the future, so that we might improve what we leave behind for those who might follow.
More about
the book
‘Rigorous, rationally optimistic and ultimately empowering’ OLIVER BURKEMAN
‘A deeply-considered – and funny – treatise on complacency’ ALEX McDOWELL
‘Essential’ DAVID EAGLEMAN
‘A rare and wondrous thing’ STEPHEN FRY
As the tempo of change accelerates beyond anything our ancestors could have imagined, the ability to think clearly about what lies ahead has never been more important – yet we remain remarkably bad at it.
So how might we think about the future with greater rigour?
Nick Foster is one of very few people to have built a career considering this question, and in this book he’s written an invaluable guide for the rest of us. From the Could of excitable, science fiction utopianism and the Should of data-driven, dogmatic certainty, to the Might of scenario planning and the Don’t of fear-driven risk avoidance, Foster explores how humanity has grappled with the concept of the future throughout history, tracing the emergence of distinct schools of thought and exploring the virtues, blind spots and inevitable shortcomings of each.
Could Should Might Don’t resists making cocksure prophecies and bombastic predictions, instead encouraging us to create more balanced, detailed and truthful versions of the future, so that we might improve what we leave behind for those who might follow.
More about
the book
‘Rigorous, rationally optimistic and ultimately empowering’ OLIVER BURKEMAN
‘A deeply-considered – and funny – treatise on complacency’ ALEX McDOWELL
‘Essential’ DAVID EAGLEMAN
‘A rare and wondrous thing’ STEPHEN FRY
As the tempo of change accelerates beyond anything our ancestors could have imagined, the ability to think clearly about what lies ahead has never been more important – yet we remain remarkably bad at it.
So how might we think about the future with greater rigour?
Nick Foster is one of very few people to have built a career considering this question, and in this book he’s written an invaluable guide for the rest of us. From the Could of excitable, science fiction utopianism and the Should of data-driven, dogmatic certainty, to the Might of scenario planning and the Don’t of fear-driven risk avoidance, Foster explores how humanity has grappled with the concept of the future throughout history, tracing the emergence of distinct schools of thought and exploring the virtues, blind spots and inevitable shortcomings of each.
Could Should Might Don’t resists making cocksure prophecies and bombastic predictions, instead encouraging us to create more balanced, detailed and truthful versions of the future, so that we might improve what we leave behind for those who might follow.
More about
the book
‘Rigorous, rationally optimistic and ultimately empowering’ OLIVER BURKEMAN
‘A deeply-considered – and funny – treatise on complacency’ ALEX McDOWELL
‘Essential’ DAVID EAGLEMAN
‘A rare and wondrous thing’ STEPHEN FRY
As the tempo of change accelerates beyond anything our ancestors could have imagined, the ability to think clearly about what lies ahead has never been more important – yet we remain remarkably bad at it.
So how might we think about the future with greater rigour?
Nick Foster is one of very few people to have built a career considering this question, and in this book he’s written an invaluable guide for the rest of us. From the Could of excitable, science fiction utopianism and the Should of data-driven, dogmatic certainty, to the Might of scenario planning and the Don’t of fear-driven risk avoidance, Foster explores how humanity has grappled with the concept of the future throughout history, tracing the emergence of distinct schools of thought and exploring the virtues, blind spots, and inevitable shortcomings of each.
Could Should Might Don’t resists making cocksure prophecies and bombastic predictions, instead encouraging us to create more balanced, detailed and truthful versions of the future, so that we might improve what we leave behind for those who might follow.
It’s a rare and wondrous thing to read someone who can bring potential futures to life without being stuck in retreads of yet more takes on AI and robotics. Nick Foster’s Could, Should Might, Don’t blows a draught of fresh and thrilling air through a genre that has lately become stale, repetitive and unproductive. It’s the kind of book you keep dropping down to your lap as you look up and wonder
Stephen Fry
Playful and exploratory
A deeply-considered - and funny - treatise on complacency. A clear-eyed, attentive and intelligent book about the dangers of complacency as we take on our ever more complicated futures
Alex Mcdowell
Rich with treasures . . . It's impossible to come away from reading this book without thinking differently about the projections, predictions and patterns that we all encounter in boardrooms, popular culture and our own brains
It’s a rare and wondrous thing to read someone who can bring potential futures to life without being stuck in retreads of yet more takes on AI and robotics. Nick Foster’s Could, Should Might, Don’t blows a draught of fresh and thrilling air through a genre that has lately become stale, repetitive and unproductive. It’s the kind of book you keep dropping down to your lap as you look up and wonder
Stephen Fry
Playful and exploratory
A deeply-considered - and funny - treatise on complacency. A clear-eyed, attentive and intelligent book about the dangers of complacency as we take on our ever more complicated futures
Alex Mcdowell
Rich with treasures . . . It's impossible to come away from reading this book without thinking differently about the projections, predictions and patterns that we all encounter in boardrooms, popular culture and our own brains
It’s a rare and wondrous thing to read someone who can bring potential futures to life without being stuck in retreads of yet more takes on AI and robotics. Nick Foster’s Could, Should Might, Don’t blows a draught of fresh and thrilling air through a genre that has lately become stale, repetitive and unproductive. It’s the kind of book you keep dropping down to your lap as you look up and wonder
Stephen Fry
Playful and exploratory
A deeply-considered - and funny - treatise on complacency. A clear-eyed, attentive and intelligent book about the dangers of complacency as we take on our ever more complicated futures
Alex Mcdowell
Rich with treasures . . . It's impossible to come away from reading this book without thinking differently about the projections, predictions and patterns that we all encounter in boardrooms, popular culture and our own brains
It’s a rare and wondrous thing to read someone who can bring potential futures to life without being stuck in retreads of yet more takes on AI and robotics. Nick Foster’s Could, Should Might, Don’t blows a draught of fresh and thrilling air through a genre that has lately become stale, repetitive and unproductive. It’s the kind of book you keep dropping down to your lap as you look up and wonder
Stephen Fry
Playful and exploratory
A deeply-considered - and funny - treatise on complacency. A clear-eyed, attentive and intelligent book about the dangers of complacency as we take on our ever more complicated futures
Alex Mcdowell
Rich with treasures . . . It's impossible to come away from reading this book without thinking differently about the projections, predictions and patterns that we all encounter in boardrooms, popular culture and our own brains