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‘If we don’t shift to a less consumerist and throwaway society, we’ll hit crisis after crisis, and it’s coming soon.’ Clare Short
Average number of ads exposed to each day: 3000
Average number of ads exposed to by age of 65: 2 million
Average number of brand names memorised by a 10-year-old: 400
Worldwide advertising spend in 2006: $427 billion.
In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives?
Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won’t give it up, is it time for the individual to take back control?
“This may well become the book to typify the Noughties.”
the London Paper
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“Unexpectedly brilliant.”
financial Times
“A great read.”
new Statesman
“…it’s a funny, light read and gives an informative and broad account of consumerism…thought-provoking illustrations of a life without labels.”
Miles Howe
ecologist
Neil Boorman
Neil Boorman is a writer, journalist and music promoter based in London. He was the editor in chief at Sleazenation before launching Good For Nothing. He has worked as a brand consultant and contract publisher for companies such as Smirnoff, Nokia, Adidas, Nike and Diesel as well as teaching personal professional development at London’s University Of The Arts. Neil has written extensively for The Times, the Independent, the Guardian, Time Out, London Paper, The Face, ID, Press Gazette, Film Four and the BBC News Website. He has appeared as a commentator on TV and radio.