A sharp, funny and deliciously gossipy guide to the glory days of advertising in 1960s New York - an inspiration for the hit TV series MAD MEN
In 1970 Jerry Della Femina wrote this gossip-filled, insider’s account of working on Madison Avenue
during the golden age of advertising. It caused a sensation, became a bestseller and established
itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.
“Beyond parody and quite brilliant, it’s best read after a three-Martini lunch.”
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“When there was some debate about whether something was accurate or not, Jerry said “You’re not even close. It was so much worse than what you’re seeing on the show.”“
Matthew Weiner, Creator And Executive Producer Of Mad Men
“Not since The Wire has a series generated as much commentary ad Matthew Weiner’s ad-agency drama. Whether dazzled by the promise of buttoned-up sexuality and undone morals or just intoxicated by the cigarette smoke, it is hard not to be drawn in by the long-gone allure of Sterling Cooper.”
“As close to genius as TV gets.”
“Smart, cool, funny, knowing, and visually gorgeous.”
Jerry Della Femina has worked in the advertising industry for over fifty years. He currently runs Della Femina Rothschild Jeary and Partners in New York. He was an advisor on Season One of Mad Men.