The Laws of Connection 13 Social Strategies That Will Transform Your Life

A THE TIMES BEST SELF-HELP BOOK OF 2024
A WATERSTONES BEST POPULAR SCIENCE BOOK OF 2024

In the early 1960s scientists at the University of California, Berkeley set out to establish the key factors affecting health and longevity. Their results, known as the ‘Alameda 7’, you already know: don’t smoke, drink in moderation, sleep seven to eight hours a night, exercise, eat regular meals, maintain a moderate weight, eat breakfast. Years later, however, the same team discovered an eighth factor, one that proved more important than all the others: social connection.

When we form meaningful bonds with others, our wounds heal faster, we shake off infections more quickly and our blood pressure drops. We are less likely to have Alzheimer’s, heart attacks or strokes. When people feel that they have strong social support, they perform better on tests of mental focus, memory and problem solving. Greater connection can fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting.

In The Laws of Connection, David Robson does two important things: he takes us through the fascinating science behind the effects of social connection and he unpacks the research that shows that we are all better at being social than we might think. We meet ideas such as ‘the liking gap’ and ‘the gratitude gap’, learn to recognise ‘frenemies’ and discover a powerful conversational strategy known as the ‘fast-friends procedure’ that promotes instant rapport. Being social doesn’t have to mean having dozens of friends, it can also mean having one true, deep connection with another person. As Robson shows, we can all benefit from the laws of connection.

NOW WITH FAQS EXCLUSIVE TO THE PAPERBACK

There is one key factor affecting health and long life that is more important than any other: social connection.

When we form meaningful bonds with others, our wounds heal faster, our blood pressure drops and we are less likely to have Alzheimer’s, heart attacks or strokes. We perform better on tests of mental focus, memory and problem solving. Strong social connection can even fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting.

In The Laws of Connection, David Robson unpacks the science behind this effect and introduces us to simple strategies to promote instant rapport and sustain lifelong, meaningful relationships.

A WATERSTONES BEST POPULAR SCIENCE BOOK OF 2024

In the early 1960s scientists at the University of California, Berkeley set out to establish the key factors affecting health and longevity. Their results, known as the ‘Alameda 7’, you already know: don’t smoke, drink in moderation, sleep seven to eight hours a night, exercise, eat regular meals, maintain a moderate weight, eat breakfast. Years later, however, the same team discovered an eighth factor, one that proved more important than all the others: social connection.

When we form meaningful bonds with others, our wounds heal faster, we shake off infections more quickly and our blood pressure drops. We are less likely to have Alzheimer’s, heart attacks or strokes. When people feel that they have strong social support, they perform better on tests of mental focus, memory and problem solving. Greater connection can fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting.

In The Laws of Connection, David Robson does two important things: he takes us through the fascinating science behind the effects of social connection and he unpacks the research that shows that we are all better at being social than we might think. We meet ideas such as ‘the liking gap’ and ‘the gratitude gap’, learn to recognise ‘frenemies’ and discover a powerful conversational strategy known as the ‘fast-friends procedure’ that promotes instant rapport. Being social doesn’t have to mean having dozens of friends, it can also mean having one true, deep connection with another person. As Robson shows, we can all benefit from the laws of connection.

A WATERSTONES BEST POPULAR SCIENCE BOOK OF 2024

In the early 1960s scientists at the University of California, Berkeley set out to establish the key factors affecting health and longevity. Their results, known as the ‘Alameda 7’, you already know: don’t smoke, drink in moderation, sleep seven to eight hours a night, exercise, eat regular meals, maintain a moderate weight, eat breakfast. Years later, however, the same team discovered an eighth factor, one that proved more important than all the others: social connection.

When we form meaningful bonds with others, our wounds heal faster, we shake off infections more quickly and our blood pressure drops. We are less likely to have Alzheimer’s, heart attacks or strokes. When people feel that they have strong social support, they perform better on tests of mental focus, memory and problem solving. Greater connection can fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting.

In The Laws of Connection, David Robson does two important things: he takes us through the fascinating science behind the effects of social connection and he unpacks the research that shows that we are all better at being social than we might think. We meet ideas such as ‘the liking gap’ and ‘the gratitude gap’, learn to recognise ‘frenemies’ and discover a powerful conversational strategy known as the ‘fast-friends procedure’ that promotes instant rapport. Being social doesn’t have to mean having dozens of friends, it can also mean having one true, deep connection with another person. As Robson shows, we can all benefit from the laws of connection.

NOW WITH FAQS EXCLUSIVE TO THE PAPERBACK

There is one key factor affecting health and long life that is more important than any other: social connection.

When we form meaningful bonds with others, our wounds heal faster, our blood pressure drops and we are less likely to have Alzheimer’s, heart attacks or strokes. We perform better on tests of mental focus, memory and problem solving. Strong social connection can even fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting.

In The Laws of Connection, David Robson unpacks the science behind this effect and introduces us to simple strategies to promote instant rapport and sustain lifelong, meaningful relationships.